
Joshua Saxton
Performance Infrastructure Architect
Measurement + signal architect with systemized delivery
I design and implement performance infrastructure from first principles, bringing together funnel architecture, website systems, event tracking, CRM alignment, and consent-aware signal routing into clean, scalable foundations. I build tracking and funnel systems from scratch when needed or desired, combining client and server Google Tag Manager, Meta CAPI alignment, structured CMS-first funnel engines, and cross-platform conversion pipelines in a way that is organized, maintainable, and built for growth. My focus is simple: create reliable measurement systems that support confident scaling. Most agencies scale media. I stabilize the infrastructure underneath it.
Custom order bumps / upsells
Countdown / urgency logic
Privacy-first tracking patterns
Custom media / content systems
Architecture First
Systems designed from the signal layer up, ensuring measurement clarity before scale.
Platform-Native Execution
Built within the native capabilities of the platform environment, avoiding fragile third-party dependencies when not needed.
Cross-System Alignment
Can work under a manager (like Neha) or collaborate withexisting partners.
WHAT I DO
FUNNEL PAGES + UX
High-conversion landing and funnel systems built on structured CMS logic, dynamic offer engines, and controlled pricing rules. Rather than static pages, I design flexible environments where messaging, campaigns, and pricing can be updated through structured data while preserving tracking integrity. Every interface is connected to a clean measurement layer so conversion behavior is not only optimized, but accurately captured and attributed.
SIGNAL & EVENT ARCHITECTURE
Client and server Google Tag Manager builds, consent-aware tagging frameworks, event deduplication logic, and Meta CAPI alignment structured for clarity and maintainability. I design signal architecture so every event has a defined purpose, every conversion is traceable, and cross-platform reporting remains consistent even as accounts scale. The goal is reliable attribution without patchwork scripts or fragile trigger stacks.
CRM & CONVERSION PIPELINES
Stage-to-conversion mapping, offline conversion uploads, click ID handling, and structured data pipelines that connect ad platforms to real revenue outcomes. Instead of optimizing toward surface metrics, I align CRM systems and analytics environments so campaigns can be evaluated against actual pipeline progression. This ensures reporting reflects operational reality, not just platform-level conversion counts.
CUSTOM SYSTEMS (WIX STUDIO + VELO)
Full-stack logic, CMS data architecture, automation routing, and backend implementation that replaces unnecessary third-party plugins when possible. Whether implemented inside Wix Studio + Velo or another platform environment, these systems are structured to remain maintainable, transparent, and adaptable as business needs evolve. Infrastructure is built for control, not convenience.
PACKAGES
PACKAGE 1
Phase 1: Booking Conversion
Tracking
Starting at $400
Best for: “I need clean tracking for booked calls /
leads.”
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Tracking plan + key events
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Tag wiring + basic QA
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Proof test + quick handoff notes
PACKAGE 2
Phase 2: Closed-Loop Tracking
Starting at $1,200
Best for: “I want ads optimizing for real sales, not justleads.”
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Lead status mapping
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Offline conversion pipeline setup
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Testing + documentation
Ongoing
Maintenance / QA
Starting at $400
Great for: “Keep everything healthy and catch breaks early.”
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Monthly checks + fixes
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Small changes included
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Priority response window
CASE STUDY
SleepSync® Funnel & Platform Architecture
WHAT I BUILT END-TO-END
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CMS-driven funnel engine (URL-driven campaign context)
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Custom cart page + order bump/upsell logic
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Discount countdown / urgency system
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Custom media player with 3 modes + entitlement delivery
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Tracking architecture (GTM + Meta Pixel patterns)
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Consent layer implementation (Cookiebot integration, GTM consent configuration, and compliant tag firing logic)
This project represents a full-stack performance infrastructure build, spanning funnel engine architecture, structured CMS systems, client and server tracking, consent-aware signal routing, and post-purchase lifecycle design. Rather than assembling isolated features, the objective was to create a cohesive system where creative, technical, and performance layers operate in alignment. The result is an environment where campaigns, tracking, revenue data, and user experience function as one integrated architecture.
WHAT I’M MOST PROUD OF
NO APPS. ALL NATIVE CODE.
I coded the full system from scratch inside Wix Studio + Velo—building
custom upsells/order bumps, countdown logic, and a multi-mode media player
system without relying on third-party plugins/apps.

FAQs
No. When possible, I build natively in Wix Studio + Velo for full control and fewer moving parts.
Yes. If Neha (or someone you trust) is managing, I can deliver work cleanly through that structure.
Audits, debugging, and small updates. Full builds are quoted as packages so scope stays clear.
Depends on the scope. For implementation, access is often needed, but we can keep it minimal and organized.
Yes. Phase 1 is designed as a clean “foot-in-the-door” implementation you can expand later.
You don’t need to share metrics for me to build the system. (And you don’t need metrics on this portfolio page.)
NEXT STEP
REQUEST A QUOTE
Tell me what you’re trying to track/build and I’ll reply with a simple plan +
price.
Contact Me




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SERVICES
NOT JUST SOCIAL BUTTERFLIES

SOCIAL MEDIA MANAGEMENT
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CONTENT CREATION
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INFLUENCER MARKETING
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SOCIAL MEDIA ADVERTISING
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RESILIENT MINDSET
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COMMUNITY MANAGEMENT
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