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SleepSync® Funnel & Platform Architecture

This project represents a full-stack performance infrastructure build, spanning funnel engine architecture, structured CMS systems, client and server tracking, consent-aware signal routing, and post-purchase lifecycle design. Rather than assembling isolated features, the objective was to create a cohesive system where creative, technical, and performance layers operate in alignment. The result is an environment where campaigns, tracking, revenue data, and user experience function as one integrated architecture.

SleepSync Landing Page & Offer Engine

Designed and built a high-conversion landing page powered by a dynamic funnel engine. Page content, pricing, and offers are controlled via CMS and URL-based campaign logic — enabling rapid testing without redeploying code.

Skills Shown:
- Landing page UX/UI/Visual design
- Funnel logic/architecture
- Dynamic pricing
- Wix Studio + Velo
- CTA behavior
- CMS-driven content
- Custom Offer logic

GTM, Analytics & Server-Side Tracking

Implemented a privacy-first, server-side analytics pipeline using Google Tag Manager, consent management, and event-driven tracking. The system supports clean attribution, funnel analysis, and scalable paid media optimization.

User Dashboard, Post-Purchase Experience & First-Party Data System

Designed and built a dynamic post-purchase system where the user dashboard, content access, and engagement tracking are powered entirely by first-party data. User progress, milestones, and entitlements are recorded in real time and reflected instantly across the product experience enabling personalization, retention, and long-term lifecycle logic.

Funnel Engine & CMS Architecture

Architected a CMS-first funnel system where campaigns, pricing, and messaging are controlled entirely through structured data. This allows non-technical changes while preserving strict data integrity and performance.

Skills Shown:
- System architecture
- CMS data modeling
- Scalable funnel design

Custom Cart & Offer Logic

Built a fully custom cart experience with dynamic order bumps, upsells, and pricing logic. The cart operates as a reactive system — updating UI, offers, and analytics in real time based on user behavior.

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